This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit. Common content includes text blocks that are included on multiple pages. Common content won’t harm your SEO efforts, but it’s worth checking the report to see if there’s no unnecessary common content on your site. Content-related issues are a broad topic which often benefits from manual analysis alongside tool-based reports. If you see a lot of pages in this report you might want to look into your internal linking. It’s best to not use the same keywords to internally link to multiple pages.
Build an SEO Report Your Way
Google’s search engine algorithm constantly receives updates, but it’s not the only dynamic factor influencing SEO. Pages with high rankings on Google three years ago may not have the same performance now because the content is outdated. A manual action is when someone at Google manually checks your website to determine if it meets the required guidelines. If your site doesn’t meet these criteria, it won’t be eligible for search engine rankings. Once you have the right tools, it’s time to conduct a website audit. Here’s a 10-step checklist of things to look at during your audit.
- If dozens of competitors already rank for a certain keyword, you may want to rethink your targeting strategy to focus on keywords that will deliver higher value results.
- If you see a lot of pages in this report you might want to look into your internal linking.
- Enter your URL to see if a malicious website has copied your content or is pretending to be your brand.
- If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site.
Measure Your Page Performance
Identify opportunities to refine content or target new search terms. Screaming Frog generates a ton of data, so it’s good to prioritize the outcome. Scan for missing, duplicate, or overly long titles and descriptions. Find pages or links that return (404) errors as broken links frustrate users and hurt SEO. Then, identify oversized assets that slow your page load time, such as images, JavaScript, and CSS files.
The cost of an SEO audit service depends on several factors, including your website’s SEO Anomaly size. On average, SEO audit services cost $650 to $14,000 per audit. Our team can consult and even implement recommendations to get your website ranking in the search results. Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings.
This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic. While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. That’s why it’s so important to review and improve your contextual links during your SEO audits.