To quickly check a web page’s load time, download MozBar, a toolbar by Moz that you can attach to your browser for simple page analysis every time you visit a website. Are there excessive page sizes or long page load and server response times? Site speed can be SEO Anomaly impacted when image files are too large or HTML and CSS needs to be cleaned up.
Fix issues by priority
It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping. Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. You can check your incoming links using a backlink checker tool or the Google Search console’s ‘Links to your site’ report.
- People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience.
- Each issue is properly categorized, shows its importance and tells you how many pages are affected by it.
- If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema.
- To get the most from an SEO audit, the agency must understand your business, products/services, and customers.
Step #3: Analyze Your Backlink Profile
And unless you redirect these versions properly, Google will consider them completely separate websites. Firstly, just under 55% of all global traffic is on mobile devices. Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015.
Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs. Auditing image optimization involves analyzing images for user experience and search engine performance.
“10 Great Instagram Captions, Good Instagram Captions, and Funny Instagram Captions That Will Make You ROFL” is not a good title. “How to Do Keyword Research” is a better-optimized H3 than “how to conduct keyword research,” because it has far more volume. As you might imagine, doing vertical-specific keyword research is a great way to generate blog topics. Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links. If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one.
Monitor website for issues and opportunities
We have provided SEO audit services to some of the most well-respected online brands as well as thousands of small and medium-sized companies. Our process is scalable, regardless of the size of your website content. The first step of any good SEO campaign is ensuring that you understand your site’s deficiencies by running a multivariate SEO audit.
This audit assesses technical aspects, such as website structure, mobile-friendliness, and indexing. It’s ideal for businesses with medium-sized websites seeking to enhance user experience and technical performance. SEO audit is the process of identifying your website’s strengths and weaknesses. Website SEO audits help you find all the issues that are preventing search engines to boost your site rankings in search results. Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most important website issues that can negatively impact search rankings.
Plus, the Site Monitoring can help you identify patterns via a website change log. A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site. The free version can also find broken links and redirects so that you can troubleshoot them right away. Input your business details, and you’ll get data on the quality of your company’s data online. Equipped with this intel, you can optimize your online presence by adding details or photos to your Google Business Profile or updating directories with your store hours.
It involves refining the content and structure of your site and aligning with search engine algorithms to improve your rankings. “The right SEO audit tool is not just about highlighting what’s wrong with your site; it’s about understanding the holistic picture. From the technical intricacies of on-page elements, the depth of backlinks, to even the user experience. As you discovered, this free SEO audit template includes a list of the most important steps to perform when conducting a full-scale website audit. Crawl errors prevent search engines from accessing your site’s pages.